Case Study: The Sales Engine Unleashed BillboardHub’s Transformation
The Challenge: When Growth Outpaces Process
BillboardHub, founded by Guillaume Ross, is reshaping billboard advertising by aggregating inventory from independent owners across Canada. The model was working — demand surged — but manual, spreadsheet-driven processes were holding them back.
Each advertiser request could span dozens of billboards and vendors. The sales team spent hours on back-and-forth confirmations, availability checks, and document generation. Deals bottlenecked, errors crept in, and growth stalled.
The Vision: Building a Sales “Central Nervous System”
BillboardHub partnered with NorthBound Advisory to transform their sales process into a scalable, automated growth engine. The goals were clear:
Consistency – Standardize product definitions and pricing for error-free quotes.
Empowerment – Give sales reps intuitive tools that eliminate friction.
Visibility – Gain real-time insight into every deal’s status.
Automation – Free the team from repetitive tasks like confirmations and document generation.
Integration – Connect vendors, customers, and internal systems in one seamless flow.
The Transformation: From Spreadsheets to Smart Automation
NorthBound Advisory tackled the foundation first: a data deep clean. Using AI-driven processes, they converted hundreds of inconsistent pricing rows into a standardized product catalog with unique SKUs for every billboard. This became the bedrock of accurate quoting.
Then came the automation engine. Unlike any native platform, this custom system dynamically:
Identifies all vendors tied to a deal.
Generates tailored quotes for customers and distinct purchase requests for each vendor.
Optimizes vendor POs to show billboard details and their net earnings.
Dispatches documents automatically via email and SMS for approval.
Collects responses, flagging only the exceptions for sales team review.
What once took hours of manual effort now flows automatically, with precision and zero missed steps.
The Impact: Time Saved, Growth Unlocked
The transformation was immediate:
Sales Time Savings – Deals now move from hours of effort to minutes of action.
Effortless Efficiency – Reps advance deals with drag-and-drop simplicity.
Predictable Growth – Live dashboards provide accurate pipeline forecasting.
Maximized ROI – Automation compounds efficiency gains across every deal.
Centralized Communication – Every call, email, and SMS is logged in one hub.
“NorthBound Advisory didn’t just implement a few softwares; they re-engineered our operational DNA. We’re now agile, precise, and finally ready to scale. This was a no-brainer investment that lets us focus on growth.”
The Takeaway
BillboardHub’s story proves you don’t need more headcount to scale — you need smarter systems. With the right data foundation and automation, even complex, multi-vendor sales processes can run like a true growth engine.
Is your sales process slowing you down? Let’s build your engine. Contact NorthBound Advisory today.
